Ernest Ch.

Bringing together a Strategic Approach with a Passion for Strong Brand Positioning

3 milestones of my SaaS B2B career

1 / NRR over 101% and gross churn under 2%.
Understanding customer needs and deep product knowledge enabled me to demonstrate value and ways to achieve business goals to my client portfolio. 

2 / LTV increased by 18% thanks to Affise Academy
An internal need to scale the "Value - Expertise" nexus led to the creation of the Affise Academy, where each client gained insight into how to build business processes in affiliate marketing using the performance marketing platform. This approach helps to increase customer LTV by 18% as a part of an action plan in the first 6 months.

3 / Product marketing has BOOSTED the performance of the sales funnel
The desire to delve deeper into the transformation of product features into customer-centric values, their proper positioning and strategic promotion became the foundation for building my career in product marketing. What has been done:

✓ 6% increase in NewBiz MRR <- Buyer personas analyzed and aligned
✓ Website optimization <- Product positioning, values and messaging for each feature implemented
✓ 14% increase in “Blog Visit to Lead” funnel CR <- Case studies of new format conducted 
✓ A clear picture of promotion strategy tasks and the ways to achieve them is obtained <- GTM strategy and planning in place
✓ -10% time saving in “Lead to Trial” stage <- Competitors analyzed and battle cards created for sales team
✓ Increased transparency and team collaboration <- built all recurring processes with other product, design, sales, customer success and marketing teams

Master degree in Psychology