Angelina Pankratova A

Angelina Pankratova

Mahilyow, Магілёўская Вобласць

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engineering Freelancer

About me:

Hi! I have spent the last six month developing my skills in the sphere of digital marketing. I suppose I will be useful to you, because i'm hardworking, have a responsible attitude to work and always want to learn and develop myself in order to achieve goals in the workplace.


  • 2018 — BSAA (Faculty of Accounting, specialty Finance and credit)
  • 2021 — Gusarov EDU (Internet marketing courses)


1. April 2021 — May 2021

VIONE — Internet Marketing Specialist (Project work)

− Creating lead magnets (guides, useful materials, infographic);
Writing articles (the sphere of Complementary and Alternative Medicine);

− Testing hypotheses;

− Definition of target audience and audience segmentation;

− Creating an advertisement.

2. February 2021 — March 2021

Gusarov Group Marketing agency —  Internet Marketing Specialist (Trainee)

− Chatbot сreation for sales funnel optimization (Salesbot platform);
− A marketing competitor analysis (the sphere of online education, geography: Belarus, Russia, The Ukraine);
− The Implementation of Quality Function Deployment (QFD) for creating a Unique Selling Proposition;
− Creating Customer Journey Map to visualize an end-to-end customer experience;
− Transactional and Triggered emails (SendPulse email service);
− Writing content for а website;
− SWOT Analysis; Venn Diagram;
− Building a Sales Funnel (from lead to customer);
− Definition of target audience and audience segmentation;
− Data analysis in Yandex Metrica;
− Developing a social media marketing strategy; conducting a competitive audit;
− Website analysis; forming USP; content filling of the site; creating landing pages on Tilda;
− Google Ads and Yandex Direct setting (contextual advertising course);
− Targeted advertising setting on Facebook, Vkontakte, OK, My Target.

3. August 2019 — August 2020

Avangard —  Chief Economist

− Analyzing the economic activities of the company; 
− Calculating financial and economic indicators;  
− Planning and forecasting; 
− Calculating the product selling price; 
− Preparing recommendation to improve business process efficiency; 
− Preparing business plans;
− Planning investment activities;
− Preparing technical and economic justification;
− Calculating the rent;  
− Preparing financial forecasts; 
− Preparing monthly, quarterly, annual reports.

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